BuroSix represented Travel Oregon and Travel Portland as an exhibitor at Vakantiebeurs 2025. The goal was to make both destinations stand out in a crowded market. Our creative approach at the Vakantiebeurs created strong engagement and a personal connection for Dutch travelers.
PROJECT FOR
Travel Oregon and Travel Portland
The challenge
We have been working with Travel Oregon and Travel Portland for over fifteen years. Oregon and Portland are among the most diverse and rewarding destinations in the US. However, in a market full of big names and neon lights, Oregon and Portland needed a distinctive voice to capture the imagination of Dutch travelers. The main challenge was to create visibility and inspire travelers to put these destinations high on their wish lists.
The solution
Vakantiebeurs 2025 was the perfect stage for this effort. Our booth, twice the standard size, was part of the America Pavilion and featured something truly special: Oregon-based artist Chris Bibby. He created his signature “minis in a minute” live at the booth, turning Oregon and Portland scenes into unique souvenirs. This interactive art gave visitors a personal connection and a physical reminder of a trip worth dreaming about.
We also participated in the trade day, connecting with Dutch media and tour operators. Having our clients from Travel Oregon and Travel Portland on-site made these conversations even more meaningful. The booth’s lively atmosphere and personal touches ensured Oregon and Portland were top of mind for everyone who visited.
Message delivered successfully
Chris Bibby’s live art drew attention, smiles, and genuine curiosity. Visitors left with a personal and physical reminder of Oregon and Portland. There was strong interest and engagement from Dutch consumers, media and tour operators. The presence of Travel Oregon and Travel Portland added depth to every conversation. As a result, Oregon and Portland felt closer, more real, and more desirable to the Dutch audience.
Many visitors expressed interest in future trips, and the event strengthened relationships with key partners in the Dutch travel industry.
BuroSix is a PR, marketing, and events agency in the Benelux. Discover more projects, explore our services, or contact us for your own campaign.