BuroSix created the Meet the Makers Seattle PR event for Visit Seattle. This project was designed to reintroduce Seattle as a travel destination to Dutch tour operators and media. As a result, Seattle gained renewed visibility in the Dutch market. By bringing the official Meet the Makers event to the Netherlands, BuroSix inspired new partnerships and sparked fresh interest in Seattle.
PROJECT FOR
The challenge
Seattle had not been active on the Dutch market for some time. Therefore, relationships with Dutch tour operators and media had weakened. This meant Seattle was less visible as a travel destination for Dutch travelers.
The solution
To reestablish Seattle’s presence, BuroSix organized Meet the Makers, a Seattle PR event in the Netherlands. The event included a presentation about Seattle. In addition, there were networking opportunities with Seattle representatives. Dutch tour operators and media also enjoyed authentic food and drinks from Seattle makers. This gave them a real taste of Seattle and allowed them to connect directly with local partners.
Message delivered successfully
Meet the Makers was well attended by both large and small Dutch tour operators from various regions. Key media contacts were also present. As a result, several tour operators were inspired to add multi-day trips to Seattle to their offerings. In addition, ten Amsterdam product makers were connected with Seattle makers. This led to valuable exchanges and inspiration. After the event, a successful press trip took place. For example, Harper’s Bazaar covered Seattle, which further increased the city’s visibility in the Dutch market.
BuroSix is a PR, marketing, and events agency in the Benelux. Discover more projects, explore our services, or contact us for your own campaign.