Explore Minnesota
PROJECT FOR
EXPLORE MINNESOTA
Since
2019
Activities
Public relations
The challenge
The state of Minnesota is a new player in the Dutch market. Since 2019, BuroSix is the official PR agency for Minnesota. The biggest challenge is to raise awareness of the state among Dutch travelers, as the state is not very well known at the moment.
The solution
In addition to our social media services and online quarterly newsletter, we have set up several press trips to Minnesota. The combination of online and print media that took part in this trip ensures that we generate media attention for Minnesota on the Dutch market in both the short and long term.
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- The first Dutch press trip to Minnesota.
- More than 200 Instagram stories were posted during the trip.
- Four enthusiastic media took part in the trip.
- The group visited eight places in six days.
- Mall of America is located between Minneapolis and Saint Paul and attracts 40 million visitors annually.
- Minnesota has a beautiful Indian Summer.
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