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Philadelphia CVB


Philadelphia CVB




Public relations and marketing

The challenge

The city of Philadelphia is located on the east coast of America, close to New York and Washington DC. The city is the ideal start for a road trip along America’s east coast. Time for online promotion of the city with the aim of more bookings for spring/summer 2020.

The solution

Together with Otravo, we have set up an online marketing campaign with them. Otravo is an online travel agency and has four different brands on the Dutch market. Together with one of the brands, Vliegtickets.nl, we promoted the city through newsletters, online banners, a special landing page, and social media messages.

Message delivered successfully

  • The campaign consisted of 3 different phases.
  • Phase 1: 238,786 banner impressions and 236 clicks.
  • Phase 2: 244,003 banner impressions and 678 clicks.
  • Phase 3: 89,822 banner impressions and 388 clicks.
  • Social advertising: 111,400 people reached.
  • 133 tickets sold. Popular departure months: May, June, and September.

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