BuroSix supported the Blaaskankercentrum Rotterdam PR project. The main goal was to raise awareness for the center, its multidisciplinary approach, and the benefits for patients and referrers. As a result, we developed a comprehensive communication plan and provided long-term PR support.
PROJECT FOR
The challenge
Blaaskankercentrum Rotterdam is an initiative of the Erasmus MC Cancer Institute and has been active since June 2012. Specialists from different regional hospitals work together to provide coordinated, multidisciplinary care. This approach allows for fast, efficient treatment tailored to each patient’s needs. As a result, patients don’t have to wait longer than necessary. However, awareness among patients and referrers was limited. Therefore, the challenge was to increase the center’s profile and communicate the benefits of this unique collaboration.
The solution
To address this, BuroSix developed a comprehensive communication plan for 2012–2014. For example, we organized events and information evenings to engage patients and healthcare professionals. In addition, we created press releases and secured media coverage to build the center’s profile. Our team contributed to effective social media content and wrote clear, structured website texts tailored to patient information needs. As communication advisors, we continue to support ongoing projects and initiatives by Blaaskankercentrum Rotterdam.
Message delivered successfully
The Blaaskankercentrum Rotterdam PR project resulted in increased awareness and recognition. Multiple publications appeared in both online and print media. For example, relevant press releases were shared with key media outlets. We also contributed to effective social media campaigns and website content. As a result, patients and referrers now have better access to information about the center and its multidisciplinary care.
BuroSix is a PR, marketing, and events agency in the Benelux. Discover more projects, explore our services, or contact us for your own campaign.