BuroSix supported Cohelion with the introduction of their new data platform and company name. The goal was to increase brand awareness and position Cohelion as an innovative player in the data technology market. As a result, a targeted press release was developed and distributed to relevant media and industry contacts.
PROJECT FOR
The challenge
Cohelion, formerly known as CS / Webworks, had invested years in developing a generic data platform. This innovation led to a complete rebranding and the launch of the new company name, Cohelion. However, introducing both a new platform and a new name in a competitive market is challenging. Therefore, it was important to create trust, awareness, and interest among potential users and stakeholders.
The solution
To address this challenge, BuroSix created a press release announcing the launch of the Cohelion data platform and the company’s new name. The release was sent to carefully selected media, partners, and industry experts. For example, the press release highlighted how the platform integrates seamlessly with tools like Power BI, making data accessible and valuable for businesses. By focusing on the unique benefits and the story behind the rebranding, the campaign stood out in the market.
Message delivered successfully
The introduction was successful. The press release reached the right audience and generated strong interest. For example, 20% of recipients published an article in response. In addition, publications highlighted the platform’s ability to integrate with visualization and analytical tools, delivering immediate value for users. As a result, Cohelion gained brand recognition and credibility in the data technology sector.
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